PPC (pay-per-click)
A digital advertising model in which businesses pay a fee each time one of their ads is clicked. PPC is a way of buying visits to your site, rather than attempting to “earn” those visits organically.
SEO (Search Engine Optimisation)
The practice of increasing the quantity and quality of traffic to a website from search engines through organic search results. By optimizing your website and its content for search engines, you can improve your search engine rankings and drive more targeted traffic to your site.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience — and, ultimately, to drive profitable customer action.
Conversion Optimisation
The practice of using data, and user feedback to improve the performance of a website, with the goal of increasing the number of visitors that take a desired action, such as making a purchase, filling out a form, or signing up for a newsletter.
Marketing Analytics
The practice of measuring, managing and analysing data from your marketing campaigns to drive strategy and optimization. By using data to track performance, marketing analytics allows businesses to make data-driven decisions, improve ROI and measure the effectiveness of their marketing efforts.
Paid Social Media Marketing
Refers to creating and running paid advertisement campaigns on social media platforms (e.g. Facebook, Instagram, Twitter, etc.) to reach a larger audience, generate leads or make sales. Paid social media advertising allows businesses to target specific demographics, interests, and behaviors to increase the chances of their ads being seen by the right people.
At Abster, we are committed to delivering results and helping our clients succeed. We pride ourselves on our transparency and communication, keeping you informed and involved throughout the entire process.
Thank you for considering us for your digital marketing needs. We would be honored to work with you and help take your business to the next level.